# Macrium Reflect X: Pushing the Boundaries of Backup Speed and Reliability

In this video, we put Macrium's upcoming [Reflect X](https://www.macrium.com/reflect-x) to the test against its predecessor, Reflect 8. Watch as Reflect X restores a system image in just 1 minute and 29 seconds, a groundbreaking improvement over Reflect 8's time of 8 minutes and 10 seconds.

Reflect X achieves this remarkable performance through revolutionary compression and backup optimization techniques. While these results are from controlled internal tests and real-world outcomes may vary depending on storage scenarios, they clearly demonstrate the significant enhancements in speed and efficiency that Reflect X brings to the table.

But it's not just about speed. Reflect X also introduces advanced resumability features, ensuring that even if a backup is interrupted, it can be seamlessly resumed without data loss or having to start over. This is a game-changer for businesses looking to minimize downtime and protect critical data.

*For more information on how we conducted these tests, see the detailed test parameters further down the page.*

![thinner-paragraph-break](https://strapistoragemacrium.blob.core.windows.net/strapi-uploads/uploads/thinner_paragraph_break_2862d54882.png)

YOUTUBE_VIDEO=https://www.youtube.com/embed/CT8vSOep3EY

![thinner-paragraph-break](https://strapistoragemacrium.blob.core.windows.net/strapi-uploads/uploads/thinner_paragraph_break_2862d54882.png)

## Backup and Restore Speed Test

### The Hardware:

CPU: 13th Gen Intel Core i5-13400, 2496 Mhz, 10 Cores, 16 Logical Processors
Motherboard: MAG b760 TOMAHAWK WIFI (MS-7D96)
Installed Physical Memory (RAM): 64GB 5200MHz
Operating System: Windows 10 Pro
NIC: Realtek Gaming 2.5GbE Family Controller

### Test Data:

The test data here is a non-compressed Macrium disk image of a Windows operating system. This data is then copied and pasted up to the required source data size (in this example XXXGB). An XOR script was run over each of the image files which would flip the bits in the image file based on a randomly generated HEX code. This ensures that each image contains unique data after being copied, whilst retaining generally representative compressibility found in a Windows operating system.

### NVMe to NVMe

This is a best-case scenario test. For this test, the image will be created of a KINGSTON SNV2S1000G to a KINGSTON SNV2S2000G and restored the same way to a now cleaned KINGSTON SNV2S1000G.
![paragraph-break-macrium](https://strapistoragemacrium.blob.core.windows.net/strapi-uploads/uploads/paragraph_break_macrium_blog_762eafa4ae.png)

## Resumable Imaging Reliability Test

In this example, we backed up a virtual machine to a Windows network share. During the backup, the virtual network adapter was disconnected for around 50 seconds before being reconnected. As the video shows, the backup continued from where it had left off once the adapter was reconnected.

Following this, the virtual machine was also restarted during the backup. Once the virtual machine restarted, the backup resumed automatically. The backup went on to complete, following two events that would have previously caused a backup to fail.


**Reflect X is setting a new standard for backup speed and reliability. To find out more, visit our Reflect X hub [here](https://www.macrium.com/reflect-x).**

reflect-x-vs-8-reliability-speed

Discover how Macrium Reflect X compares to our previous version Reflect 8 in our backup and recovery speed and resumable image reliability test.

Reflect X vs Reflect 8: Speed and Reliability Test

Reflect X vs Reflect 8: Speed and Resumable Imaging Test

# How Macrium's Upcoming Reflect X Could Save Your Business Thousands in Downtime Costs
![thinner-paragraph-break](https://strapistoragemacrium.blob.core.windows.net/strapi-uploads/uploads/thinner_paragraph_break_2862d54882.png)

*Global provider of backup and recovery solutions provides a sneak peek at powerful new product set to redefine industry speed and resilience standards*

**23 SEPTEMBER 2024, MANCHESTER:** [Macrium](https://www.macrium.com/), a global leader in backup and disaster recovery, imaging and deployment software solutions that support critical infrastructure, operational technology and Original Equipment Manufacturer (OEM) sectors, today announces [Reflect X](https://www.macrium.com/reflect-x), a revolutionary upgrade to its flagship product. Launching on October 8th, Reflect X redefines benchmarks for speed and efficiency in system backup and recovery, potentially saving businesses thousands in downtime costs.

At the heart of Reflect X is a game-changing performance boost: operations now run significantly faster than previous versions. Macrium reports initial testing has shown remarkable results, with Reflect X restoring an image up to 5x faster than Reflect 8 due to revolutionary compression and backup optimization. You can [see the test in action here](https://www.macrium.com/blog/reflect-x-speed-reliability-test).

While these results are based on controlled internal tests and may vary in different real-world storage scenarios, they demonstrate the significant performance enhancements achieved with Reflect X.

For downtime-sensitive environments such as Operational Technology (OT) and Original Equipment Manufacturers (OEM), where every second of downtime translates to substantial costs, this improvement alone represents a significant value proposition.

[Dave Joyce](https://www.linkedin.com/in/davefractionalcoo/?originalSubdomain=uk), CEO at Macrium, commented on the upcoming release: "With Reflect X, we're not just updating our software; we're resetting the industry standard for backup and recovery. In today's market, where tighter regulations and economic pressures are squeezing businesses from all sides, the tolerance for downtime has hit an all-time low. What was considered acceptable even a few years ago simply doesn't cut it anymore."

Joyce continued, "Every minute of downtime now translates to thousands in lost revenue, potential regulatory penalties, and erosion of customer trust. Businesses need a solution they can rely on to get them back up and running as quickly as possible. That's why Reflect X's enhanced speed isn't just an improvement—it's a game-changer for business continuity."

Reflect X is developed with businesses in mind. Recognizing the increasing focus on key metrics such as Recovery Time Objective (RTO) and Recovery Point Objective (RPO), this new solution aims to bridge the gap between current backup and recovery capabilities and evolving industry expectations. Reflect X is designed to help organizations better protect their data and minimize downtime in increasingly complex IT and OT environments. 

Dave Joyce added: "We recognise the added pressure on businesses looking to protect their bottom line. As a technology-led company, we believe innovation is key for businesses to keep up with the new standard. Our team has worked very hard to ensure Reflect X does just that."

With more information set to be released about Reflect X over the coming weeks, Macrium has announced a [grace period for customers](https://www.macrium.com/blog/reflect-x-grace-period) who have recently bought or are looking to buy Reflect prior to the arrival of version X. Further details around upgrade paths for existing customers will be provided on launch, ensuring both new and long-time Macrium users can benefit from Reflect X’s innovative technology as soon as it becomes available.

In the lead up to the launch, Macrium will be revealing more about the groundbreaking features that make Reflect X such a significant step forward. Customers can expect insights into the advanced technologies powering this new solution, as well as a deeper dive into how Reflect X can revolutionize their backup and recovery processes.

"With Reflect X set to launch on October 8, 2024, we're challenging businesses with complex IT and OT environments to ask themselves a crucial question: Is their current backup solution keeping pace with evolving market demands?” concluded Dave Joyce.
![thinner-paragraph-break](https://strapistoragemacrium.blob.core.windows.net/strapi-uploads/uploads/thinner_paragraph_break_2862d54882.png)

### About Macrium
Macrium Software delivers intuitive backup and recovery, deployment, and imaging solutions for IT and OT environments. Its core product, Reflect, ensures business continuity, enables rapid critical system recovery, and enhances operational efficiency across diverse industries and infrastructures. Macrium provides reliable, scalable, and dependable tools that minimize downtime and streamline workflows for businesses with complex operational needs.

### Contact Details
For further information or media enquiries, please reach out to the Macrium team at marketing@macrium.com.

reflect-x-is-coming-speed-imaging

Macrium announces Reflect X, a revolutionary upgrade to its flagship product. Launching on October 8th, Reflect X redefines benchmarks for speed and efficiency in system backup and recovery, potentially saving businesses thousands in downtime costs.

Macrium Reflect X: faster backup and increased reliability with resumable imaging

Macrium Announces Reflect X: Reduce downtime with faster backup and resumable imaging 

# Introducing The Power of X

We’re proud to unveil Reflect X, our most advanced solution yet. Reflect X is set to redefine the standards of backup and recovery for businesses, offering unparalleled speed, flexibility, and reliability for complex IT and OT environments. Reflect X represents a leap forward in system backup, OS imaging, and deployment capabilities.


We've focused on creating a solution that minimizes downtime with lightning-fast backups and industry-leading recovery times. But Reflect X is more than just its features - it's about providing a foundation so dependable; you can focus on what truly matters in your business. 
![paragraph-break-macrium-OEM-compliance-licensing](https://strapistoragemacrium.blob.core.windows.net/strapi-uploads/uploads/paragraph_break_macrium_blog_762eafa4ae.png)

## What's New in Reflect X

### 2X Faster Performance

Reflect X operates at twice the speed of Reflect 8, significantly reducing time needed to backup systems and helping customers optimize their recovery time objectives (RTOs). These enhancements are  achieved through advanced multi-threading capabilities, improved data compression algorithms, and . This means less downtime, more frequent backup opportunities, and ultimately, a more resilient data protection strategy for businesses and  enterprises of all sizes.


### Resumable Imaging

Our new resumable imaging feature uses checkpoint technology to ensure that even if a backup is interrupted, it can seamlessly continue from the last saved point. This is particularly crucial in environments with unpredictable network conditions or frequent system updates. It reduces the risk of incomplete backups due to outages or reboots, uses resources efficiently by not restarting large backups from scratch, and improves overall reliability for backups in distributed or remote office scenarios.

### Open-Source Accessibility

By making our .mrimg and .mrbak file formats open source, we're empowering IT teams with unprecedented flexibility and control. This move allows for the development of custom tools and scripts for advanced data management, enhances interoperability with existing software ecosystems, and increases transparency in the long-term accessibility of backed-up data. It's a step towards a more collaborative and innovative approach to data protection.

### ARM Hardware Support

As organizations explore ARM-based infrastructure for its power efficiency and performance, Reflect X is ready with full backup and bare-metal restore capabilities for Windows CoPilot+ PCs. ARM hardware is being extensively used for  AI/machine learning, which is becoming more common in businesses of all sizes, to bridge skills gaps and improve efficiency.This forward-thinking support ensures your data protection strategy is ready for the next generation of enterprise hardware.


### Enhanced Backup Filtering

Reflect X introduces file filtering when creating a disk image, which provides users with options to exclude files from disk images. This ensures that only the necessary data is captured, reducing the storage requirements when creating images. Additionally, since unneeded data can be excluded, images can be created and restored faster helping meet RTO and RPO targets.

### Air-Gapped Activation 
For organizations with high-security requirements, or businesses looking to gain control over their environment and how they activate licenses. Reflect X offers a streamlined offline license activation process compatible with completely air-gapped networks. 
![paragraph-break-macrium](https://strapistoragemacrium.blob.core.windows.net/strapi-uploads/uploads/paragraph_break_macrium_blog_762eafa4ae.png)

## LTSC Edition 
Our new Long-Term Servicing Channel edition is designed for environments that prioritize stability. It offers critical updates for 3 years included (an option for  5 years is available on request), undergoes a rigorous testing and validation process for each update to ensure compatibility, and provides options for on-premise update management to maintain strict control over software versions. This edition is ideal for OEM and mission-critical systems where consistency and reliability are paramount.

For more information about Macrium Reflect LTSC, [reach out to our team](https://www.macrium.com/contact).
![paragraph-break-macrium](https://strapistoragemacrium.blob.core.windows.net/strapi-uploads/uploads/paragraph_break_macrium_blog_762eafa4ae.png)

## Looking to Buy Reflect Now or Recently Purchased?

For those who have recently purchased Reflect 8 and are wondering about the new version or for those who are looking to buy now, don't worry – we have options in place for you.

**If I buy Reflect 8 now, what happens after the launch of Reflect X?**

Firstly, if you want to continue using Macrium Reflect 8, you can (whether you have an annual plan or a one-time license). However, you also have options:

**I purchased an annual plan**

One advantage of the annual plan is that you can always access the latest version. You can upgrade anytime during your active subscription or remain on Reflect 8. Support will continue for the product's life (we will continue to support Reflect 8 with system-critical updates and fixes for one year after the release of Reflect X).

**I purchased a one-time license**

If you purchased on or after April 1st, 2024, you have two options;

- Continue using Reflect 8 for as long as you want. You will continue to have support aligned to your active Support & Maintenance agreement.
- Trade in (your existing license will be deactivated after your new license is activated) your one-time license and receive a 3-year Annual Plan at no extra cost. Plan start dates are prorated to the end of the current Support & Maintenance period, but access to Reflect X is immediate. However, even without a license, Reflect always allows you to restore/recover your data (you won’t be able to make new backups). We’ve also made your backup files open-source - it’s your data and you own it.

Business users have 6 months from the launch of Reflect X  to decide which option suits them best.


![paragraph-break-macrium](https://strapistoragemacrium.blob.core.windows.net/strapi-uploads/uploads/paragraph_break_macrium_blog_762eafa4ae.png)

## Frequently Asked Questions

We've addressed some common questions about Reflect X below to help you understand its benefits. For a more comprehensive list of FAQs covering features, compatibility, and the upgrade process, please visit our main [FAQ page](/reflect-x/faq).

**Why have you removed the one-time license option for Reflect X?**

Many of our business customers' feedback indicated a preference for the certainty provided by an annual plan. The annual plan offers assurance that you always have access to the latest version with innovations such as improvements we’ve made in compression speeds and algorithms. It also ensures you have access to critical updates and are protected against new threats and risks. Lastly, our annual plan ensures you always have access to technical support. 

However, we also recognize that many OEM customers and customers with critical infrastructure need stable versions with minimal feature updates. So, we will continue offering one-time licences with built-in support and maintenance and have  LTSC editions available. These will only be available by contacting one of our sales experts or your trusted reseller for more information.


**How long will you continue to support Reflect 8?**

As with our previous releases, we will continue to support Reflect 8 with system-critical updates and fixes for one year after the release of Reflect X. However, we recommend moving to Reflect X for the most secure and up-to-date version. 

We will continue to offer technical support for Reflect 8 until further notice.

Contact one of our Customer Success specialists or your licensing partner to ensure a smooth transition to Reflect X.


**Can I upgrade my one-time license to a Reflect X Annual Plan?**

Further details on the availability to upgrade existing licenses purchased on or before March 31st, 2024, will be communicated at launch.

If you purchased after this date, refer to the offer above.


![thinner-paragraph-break](https://strapistoragemacrium.blob.core.windows.net/strapi-uploads/uploads/thinner_paragraph_break_2862d54882.png)
### Have more questions?

Check out our detailed [FAQ section](/reflect-x/faq) for additional information about Reflect X.

![paragraph-break-macrium](https://strapistoragemacrium.blob.core.windows.net/strapi-uploads/uploads/paragraph_break_macrium_blog_762eafa4ae.png)

### To find out more about Reflect X, visit our [hub](https://www.macrium.com/reflect-x).


whats-new-reflect-x-business

Discover Macrium Reflect X: The fastest, most reliable backup solution for businesses. 2X faster performance, resumable imaging, and enhanced security. Minimize downtime and maximize data protection.

Reflect X: Advanced Backup, Imaging & Deployment for Enterprise

Discover more about Reflect X for business, launching this October: Our fastest enterprise backup solution yet. Featuring 2X speedier performance, LTSC edition for long-term stability, and support for ARM hardware. Learn how Reflect X will revolutionize system protection for complex IT and OT infrastructures.

Meet Reflect X: What's New For Business

# Introducing Reflect X for Home

We're excited to introduce Reflect X, our most advanced and powerful backup and recovery solution yet, coming this October. Reflect X is designed to deliver exceptional speed, accessibility, and security, enhancing your data protection like never before.
In an age where personal data security is more critical than ever, Reflect X stands as a significant advancement in safeguarding your information. 

Crafted with your needs in mind, Reflect X ensures you can use your computer with peace of mind, free from concerns about data loss or cyber threats. Experience enhanced data protection and reliability right at your fingertips with Reflect X.

&nbsp;

## What's New in Reflect X

### 2X Faster Performance 
Reflect X performs backups twice as fast as our previous version, Reflect 8. This significant speed boost means less time waiting for backups to complete and quicker recovery when you need it most. The enhanced performance allows for more frequent backups without noticeable impact on your computer's speed, ensuring your important files and system data are always up-to-date and protected.

### Resumable Imaging
Life is unpredictable, and so are power outages or system interruptions. Reflect X introduces a game-changing feature that allows backups to resume seamlessly after interruptions. This means no more frustration over incomplete backups. Whether your laptop goes into sleep mode or you need to quickly shut down your computer, Reflect X will pick up right where it left off, ensuring your data is always fully protected.

### Open-Source Accessibility 
We've made our .mrimg and .mrbak file formats open source, a move that brings numerous benefits. This transparency gives you greater confidence in the long-term access to your backed-up data. For those interested in the technical aspects, it opens up possibilities for community-developed tools and add-ons, potentially extending the capabilities of Reflect X in exciting new ways.

### ARM Hardware Support 
If you're an early adopter of new technology, Reflect X is leading the way with groundbreaking support for ARM-based Windows CoPilot+ devices. As the first solution to offer bare-metal restore for Windows ARM, we’re setting new standards for flexibility and performance. Additionally, Reflect X is optimized for unmatched protection and performance on the latest ARM hardware, ensuring your data strategy is future-ready. Whether you're using an ARM-powered laptop or planning to upgrade soon, Reflect X has you covered.

### Enhanced Backup Filtering
Reflect X introduces advanced filtering options that allow for smarter, more efficient backups. You can easily exclude large files you don't need to back up or set rules to ignore temporary files automatically. This intelligent approach not only saves space on your backup drive but also speeds up the backup process, making it easier than ever to keep your important data safe without unnecessary clutter.

## Looking to Buy Reflect Now or Recently Purchased?
For those who have recently purchased Reflect 8 and are wondering about the new version, don't worry – we have options in place for you.

### I just purchased Reflect 8 and didn't know there would be a new release
Firstly, if you want to continue using Macrium Reflect 8, you can (whether you have an annual plan or a one-time license). However, you also have options:

**Purchased an annual plan**
One advantage of the annual plan is that you can always access the latest version. You can upgrade anytime during your active subscription or remain on Reflect 8. Support will continue for the product's life (we will continue to provide technical support for Reflect 8 until further notice, with system-critical updates and fixes guaranteed for one year after the release of Reflect X).

**Purchased a one-time license**
If you purchased on or after July 1st, 2024, you have three options;

- Continue using Reflect 8 for as long as you want. You will continue to have access to 12 months technical support from the date you bought the licenses.
- Trade in (your existing license will be deactivated after your new license is activated) your one-time license (which has one year support from the date of purchase) and receive a 3-year Annual Plan at no extra cost.  Macrium may make loyalty offers available at the end of your 3-year term. However, even without a license, Reflect always allows you to restore/recover your data (you won’t be able to make new backups). We’ve also made your backup files open-source - it’s your data and you own it.

Home users have 6 months from the launch of Reflect X  to decide which option suits them best.

## Frequently Asked Questions
We've addressed some common questions about Reflect X below to help you understand its benefits. For a more comprehensive list of FAQs covering features, compatibility, and the upgrade process, please visit our main [FAQ page.](/reflect-x/faq)

**Why should I upgrade to Reflect X?**
Reflect X is the most advanced version of Reflect yet. By using advanced data compression techniques and optimized multithreading processes, our backup and recovery is now 2 times faster without putting additional strain on your system.

For users of Copilot ARM devices, Reflect X is the only backup software that offers boot menu recovery and bare metal restore - highlighting our commitment to innovation.

Resumable imaging and making our backup files open source also highlight our ongoing commitment to deliver feature-rich, market-leading backup and recovery software, without holding you (or your data) hostage.

**Why have you removed the one-time license option?**
Many of our home customers' feedback indicated a preference for the certainty provided by an annual plan. The annual plan offers assurance that you always have access to the latest version with innovations such as improvements we’ve made in compression speeds and algorithms. It also ensures you have access to critical updates and are protected against new threats and risks. Lastly, our annual plan ensures you always have access to technical support (one-time licenses only offer 12 months of support).

**How long will you continue to support Reflect 8?**
As with our previous releases, we will continue to support Reflect 8 with system-critical updates and fixes for one year after the release of Reflect X. However, we recommend moving to Reflect X for the most secure and up-to-date version. 

We will continue to offer technical support for Reflect 8 until further notice.


**I own multiple one-time licenses. Can I upgrade only a few of my licenses?**
Yes - you can upgrade one, some or all of your licenses, but note that a 4-pack cannot be partially upgraded! Please see our other upgrade and offers for validity. 


### Have more questions? 
Check out our detailed [FAQ section](/reflect-x/faq) for additional information about Reflect X.

## To find out more about Reflect X, visit our [hub](https://www.macrium.com/reflect-x).



whats-new-for-home

Discover Macrium Reflect X for home: 2X faster backups, resumable imaging, and enhanced security. Protect your personal data with ease and confidence.

Reflect X: Advanced Personal Backup & Recovery Made Easy

Discover more about Reflect X for home, coming this October: Our most advanced backup solution. With 2X faster backups, intelligent filtering options, and pioneering Windows ARM support for personal devices. See how Reflect X will elevate your at home data protection.

Meet Reflect X: What's New For Home

# Macrium Reflect X: What It Means for Recent and New Reflect 8 Customers

With Macrium Reflect X on the horizon, you might be wondering what this means if you've recently purchased Reflect 8 or are thinking about buying it now. Good news – we've got options to ensure you can confidently invest in your data protection today and still benefit from our latest technology when it launches.

Here's what you need to know about your options, whether you're a business or home user:

&nbsp;


## For Business Customers

**If I buy Reflect 8 now, what happens after the launch of Reflect X?**

Firstly, if you want to continue using Macrium Reflect 8, you can (whether you have an annual plan or a one-time license). However, you also have options.

**I purchased an annual plan**

One advantage of the annual plan is that you can always access the latest version. You can upgrade anytime during your active subscription or remain on Reflect 8. Support will continue for the product's life (we will continue to support Reflect 8 with system-critical updates and fixes for one year after the release of Reflect X).

**I purchased a one-time license**

If you purchased on or after April 1st, 2024, you have two options;

- Continue using Reflect 8 for as long as you want. You will continue to have support aligned to your active Support & Maintenance agreement.
- Trade in (your existing license will be deactivated after your new license is activated) your one-time license and receive a 3-year Annual Plan at no extra cost. Plan start dates are prorated to the end of the current Support & Maintenance period, but access to Reflect X is immediate. However, even without a license, Reflect always allows you to restore/recover your data (you won’t be able to make new backups). We’ve also made your backup files open-source - it’s your data and you own it.

Business users have 6 months from the launch of Reflect X to decide which option suits them best.

&nbsp;

## For Home Customers

**I just purchased Reflect 8 and didn't know there would be a new release.**

Firstly, if you want to continue using Macrium Reflect 8, you can (whether you have an annual plan or a one-time license). However, you also have options:

**I purchased an annual plan**

One advantage of the annual plan is that you can always access the latest version. You can upgrade anytime during your active subscription or remain on Reflect 8. Support will continue for the product's life (we will continue to provide technical support for Reflect 8 until further notice, with system-critical updates and fixes guaranteed for one year after the release of Reflect X).

**I purchased a one-time license**

If you purchased on or after July 1st, 2024, you have two options;

- Continue using Reflect 8 for as long as you want. You will continue to have access to 12 months technical support from the date you bought the licenses.
- Trade in (your existing license will be deactivated after your new license is activated) your one-time license (which has one year support from the date of purchase) and receive a 3-year Annual Plan at no extra cost.  Macrium may make loyalty offers available at the end of your 3-year term. However, even without a license, Reflect always allows you to restore/recover your data (you won’t be able to make new backups). We’ve also made your backup files open-source - it’s your data and you own it.

Home users have 6 months from the launch of Reflect X to decide which option suits them best.

&nbsp;

## More Questions?

We know you might have additional questions about these options or the upcoming release of Reflect X. For more detailed information and answers to frequently asked questions, check out our [FAQ section](/reflect-x/faq). If you have specific questions about your license or the transition to Reflect X, [our support team](https://www.macrium.com/support) is ready to help.

To find out more about Reflect X, visit our [hub](https://www.macrium.com/reflect-x).

grace-period-reflect-x

Learn about your options as a recent or potential Macrium Reflect 8 customer with the upcoming launch of Reflect X. Discover upgrade paths and benefits for both business and home users.

Macrium Reflect X Update: What It Means for Reflect 8 Users

Ahead of the launch of Reflect X, discover grace period options for Reflect 8 users. Explore options for both business and home customers who have recently purchased or looking to get reflect now.

Macrium Reflect X: Options for Recent and New Reflect 8 Customers

OEM-backup-software-blog-macrium

Discover how OEMs can integrate backup solutions to boost product value, ensure compliance, and meet growing customer demands for data protection. Learn about key features, licensing models, and partnership considerations for successful implementation.

OEM Backup Solutions: Enhancing Product Value and Meeting Compliance Demands

Explore how OEMs can leverage integrated backup solutions to enhance product value, meet compliance requirements, and build customer trust. Learn key features, licensing models, and partnership considerations for successful OEM backup integration.

OEM Backup Solutions: Everything You Need To Know

# Backup and Disaster Recovery Leader, Macrium Software, Ushers In A New Era
![thinner-paragraph-break](https://strapistoragemacrium.blob.core.windows.net/strapi-uploads/uploads/thinner_paragraph_break_2862d54882.png)

**09 SEPTEMBER 2024, MANCHESTER:** [Macrium](https://www.macrium.com/), a global leader in backup and disaster recovery, imaging and deployment software solutions that support critical infrastructure, operational technology and [Original Equipment Manufacturer (OEM)](https://www.macrium.com/blog/the-complete-guide-to-oem-backup-solutions-and-licensing) sectors, announces a new CEO to lead the company into an exciting phase of growth and transformation. 
 
[Dave Joyce](https://www.linkedin.com/in/davefractionalcoo/), who joined Macrium as COO in 2023, takes over from the company’s founder, [Nick Sills](https://www.linkedin.com/in/nicksills/). Joyce has over 25 years of experience leading software, payment, and fintech businesses, including turnarounds and venture-backed growth stage businesses. He started his career with Visa International in the late 1980s. 

Sills, who founded Macrium and guided its growth to date, will continue with the company, advising on leading innovation and continuing to nurture the technical excellence and developer-led roots, the organisation's DNA, that has been the foundation of Macrium's success.
  
With the overall data protection and disaster recovery market expected to reach over [$610 billion by 2032](https://www.fortunebusinessinsights.com/data-protection-market-109715), Joyce's appointment comes at a pivotal time for the company.

**Dave Joyce, CEO at Macrium**, said, "The scale of the opportunity in the backup and disaster recovery industry over the coming years is huge, largely driven by the ceaseless pressure on businesses to be cyber resilient and keep up with evolving regulations. Take the [new NIS2 directive](/blog/is-your-business-ready-for-NIS2) coming into effect in October - it's a prime example of how today's regulations are pushing companies to prioritize cyber resilience."

Joyce added, "We're also seeing how rapid advancements in technology are reshaping the industry. AI is a great example - it's an amazing tool for innovation, but it can also be a serious threat to business security if misused. The need for organisations to adapt their thinking from reactive security measures to proactive cyber resilience is crucial, and a solid backup and disaster recovery strategy is the backbone of it."

The company’s flagship product, Macrium Reflect, goes beyond simple backups to ensure true business continuity. By staying ahead of industry-specific challenges, Reflect empowers organizations to maintain operations even in the most critical scenarios. This commitment to innovation is what drew Joyce to Macrium.

“When Nick offered me the role it was, quite literally, an irresistible opportunity to join a team with so much experience, energy and passion for solving our customers' problems, a testament to Nick and the business he has built.

As CEO, I am focused on maintaining our brand as a provider of high-quality, well-engineered products, further developing the product suite, and working to enhance our customer service and reach into core markets. We have the best product in the market, which our customers love. Now it is time to ensure we fully embrace this opportunity and grow the business to its full potential,” added Joyce. 
 
[Headquartered in Manchester](https://www.macrium.com/our-story), the UK's emerging technology hub, with a sister office in Denver, Colorado, Macrium has established a transatlantic presence that serves clients worldwide. Through its product suite, the company caters to organizations with complex information technology and operational technology needs across diverse industries and infrastructures.

![dave-ceo-macrium](https://strapistoragemacrium.blob.core.windows.net/strapi-uploads/uploads/dave_ceo_macrium_58851459d0.png)

“Nick and his team have built a range of products acknowledged globally as an industry benchmark, evidenced by a loyal customer base of internationally recognised logos. These businesses have placed their trust in this iconic brand and the team who have built it. To paraphrase customer feedback, Macrium Reflect is “easy to use, and hard not to love.  

By staying true to our underlying culture and values of pride, passion, and technical excellence, we will continue to drive innovation in the sector and broaden our product portfolio to meet the fast-moving challenges of our customers' cybersecurity needs,” concluded Joyce.
![paragraph-break-macrium-OEM-compliance-licensing](https://strapistoragemacrium.blob.core.windows.net/strapi-uploads/uploads/paragraph_break_macrium_blog_762eafa4ae.png)

### About Macrium

Macrium Software delivers intuitive backup and recovery solutions for IT and OT environments. Its core product, Reflect, ensures business continuity, enables rapid critical system recovery, and enhances operational efficiency across diverse industries and infrastructures. Macrium provides reliable, scalable, and dependable tools that minimize downtime and streamline workflows for businesses with complex operational needs.


### Contact Details

For further information or media enquiries, please reach out to the Macrium team at marketing@macrium.com.


new-ceo-macrium-ushers-in-new-era

Global backup solutions leader Macrium names Dave Joyce as new CEO, signaling a focus on growth and innovation in data protection and cyber resilience.

Macrium Appoints New CEO Dave Joyce to Lead Growth in Backup and Disaster Recovery

Backup and recovery leader Macrium names Dave Joyce as new CEO ushering in an exciting new era of growth and transformation.

Macrium Appoints New CEO For Growth and Transformation

# Is Your Business Ready for NIS2? 

With the rapid development of technology across the world, cyber threats are evolving faster than ever. To counter these risks, the European Union has announced NIS2, the Network and Information Systems Directive 2, a new regulation due in October 2024. This new regulation aims to boost cybersecurity across the EU, affecting a wide range of businesses and organizations including those based in the EU as well as outside. But what does it mean for your data backup strategy? Let's dive in. 

## What is NIS2? 

NIS2 is the successor to the original NIS directive, introduced in 2016. It's designed to address the shortcomings of its predecessor and create a more uniform approach to cybersecurity across EU member states. Think of it as a cybersecurity upgrade for the entire European Union. 

The directive sets out measures to ensure a high common level of cybersecurity across the EU. It's not just about protecting data - it's about safeguarding entire networks and information systems that are crucial for the functioning of our society and economy. 

## Who does NIS2 apply to? 

NIS2 casts a wider net than its predecessor, covering more sectors and organizations. It applies to "essential" and "important" entities that meet certain criteria: 

**Location:** If an organization provides services or carries out activities in any EU country, they're in scope - even if they're not based in the EU. 

**Size:** Generally, medium and large enterprises are covered. This means organizations with more than 50 employees and over 10 million euros in annual revenue. 

**Industry:** NIS2 covers a broad range of sectors, from energy and transport to healthcare and digital infrastructure. It also includes new sectors like food production, waste management, and postal services. 

**Key industries impacted by NIS2 include:**

- **Energy**
- **Transport**
- **Banking**
- **Financial market infrastructures**
- **Health**
- **Drinking water**
- **Waste water**
- **Digital infrastructure**
- **ICT service management (business-to-business)**
- **Public administration**
- **Space**
- **Postal and courier services**
- **Waste management**
- **Manufacture, production, and distribution of chemicals**
- **Production, processing, and distribution of food**
- **Manufacturing**
- **Digital providers**
- **Research**
 
[![How Your Data Backup Plan Can Support NIS2 Compliance](https://strapistoragemacrium.blob.core.windows.net/strapi-uploads/uploads/How_Your_Data_Backup_Plan_Can_Support_NIS_2_Compliance_7b225f0a3e.png)](https://info.macrium.com/how-your-data-backup-plan-supports-nis2-compliance)

## Why NIS2 Matters for Your Data Backup Strategy 

Now that we understand what NIS2 is and who it affects, let's explore why it's crucial for your data backup strategy. NIS2 places a strong emphasis on risk management and incident response - areas where a solid backup strategy is crucial. Under NIS2, organizations need to have robust measures in place to prevent, detect, and respond to cyber incidents. This includes having a comprehensive business continuity plan, which naturally involves backing up critical data and systems. 

Here's why your backup strategy is more important than ever: 

- **Incident Reporting:** NIS2 requires organizations to report significant incidents within 24 hours. If you have a reliable backup system, you can quickly assess the impact of an incident and provide accurate reports. 
- **Risk Management:** Regular backups are a key part of risk mitigation. They ensure you can recover your data and systems even in the worst-case scenarios. 
- **Business Continuity:** In the event of a cyber attack, your ability to restore systems and data quickly can make the difference between a minor hiccup and a major crisis. 
- **Supply Chain Security:** NIS2 emphasizes the importance of security throughout the supply chain. Your backup strategy should include plans for protecting data shared with or managed by third-party providers. The directive specifically requires organizations to ensure their entire data supply chain is secure, including carefully vetting data back-up suppliers. 


NIS2 refers to the need to guard against "aggressive actors" who might exploit vulnerabilities in the supply chain. This means that choosing a backup provider with strong EU ties, like Macrium, can be a strategic move. EU-founded companies are inherently aligned with EU data protection standards and well-positioned to meet NIS2 requirements, helping ensure full compliance across your data ecosystem. 

## The Consequences of Non-Compliance 

Before we dive into how to prepare your backup strategy for NIS2, it's important to understand what's at stake. NIS2 isn't just a set of guidelines - it comes with significant penalties for non-compliance: 

- **For essential entities:** Fines of up to €10 million or 2% of the total worldwide annual turnover, whichever is higher. 
- **For important entities:** Fines of up to €7 million or 1.4% of the total worldwide annual turnover, whichever is higher. 

Beyond the financial implications, non-compliance could lead to reputational damage, loss of customer trust, and potential business disruption. It's clear that taking NIS2 seriously is not just a regulatory requirement, but a business imperative. 


## Building a NIS2-Ready Backup Strategy 

As we've seen, NIS2 places significant emphasis on data protection and business continuity. A strong backup strategy is no longer just good practice – it's a compliance requirement. A NIS2-compliant backup strategy needs to be comprehensive, secure, and resilient. Here are some key elements that will help ensure your backup plan meets the new standards while safeguarding your organization's critical data: 

- **Assess Your Data:** Start by understanding what data is critical to your operations and prioritize its protection. 
- **Implement Robust Backup Processes:** Consider using the 3-2-1 rule: three copies of your data, on two different media, with one copy off-site. 
- **Test Regularly:** Don't just set and forget your backups. Regular testing ensures you can recover when needed. 
- **Secure Your Backups:** Encrypt your backups and store them securely to prevent unauthorized access. 
- **Train Your Team:** Ensure everyone understands their role in data protection and backup procedures. 

## Next Steps 

NIS2 starts coming into effect on October 18, 2024. While that might seem far off, preparing for compliance takes time. Whether you're based in the EU or do business with European partners, it’s wise to start assessing your current cybersecurity measures, including your backup strategy, against NIS2 requirements now. 

Looking for more? We recently held a webinar ["How Your Data Backup Plan Supports NIS2 Compliance"](https://info.macrium.com/how-your-data-backup-plan-supports-nis2-compliance) with Mike Hopewell from Minerva Secure. We covered practical strategies for aligning your backup plans with NIS2 requirements and discussed the key elements of a robust data protection approach. 

To find out more about how Macrium can help your business prepare for NIS2 and strengthen your data backup strategy, [speak to one of our experts.](/contact)

prepared-for-nis2-macrium-blog

Prepare your business for NIS2, the EU's new cybersecurity directive. Learn how it impacts your data backup strategy, who it applies to, and key steps to ensure compliance by October 2024.

Is Your Business Ready for NIS2? 

# Was Your Business Prepared for the CrowdStrike Incident?

On Friday, 19th July 2024, businesses worldwide woke up to an unprecedented IT crisis. What began as an automated software update quickly spiralled into a global tech meltdown, leaving organizations scrambling and IT teams working around the clock. This wasn't just another minor glitch—it was a stark reminder of how vulnerable our interconnected digital world can be.

## The Root Cause

The incident originated from CrowdStrike, a leading cybersecurity firm trusted by thousands of companies globally. In the early hours of Friday morning, CrowdStrike deployed an update to its Falcon sensor product, a widely used endpoint protection solution. However, this update contained a critical flaw that caused Windows PCs to crash, displaying the infamous "Blue Screen of Death".

Starting in Australia and rapidly spreading across Asia, Europe, and the Americas, the issue affected an estimated 8.5 million Windows devices worldwide. The root of the problem lay in a faulty channel file that effectively caused a "boot loop"—a situation where affected machines couldn't complete a stable boot cycle.


## The Widespread Impact

The impact was swift and far-reaching. Major airlines like American Airlines, Delta, and Lufthansa faced significant disruptions. Financial institutions, including the London Stock Exchange and Lloyds Bank, grappled with system failures. Even healthcare providers, media businesses, and retailers weren't spared. This seemingly small technical glitch had cascading effects, paralysing critical systems across various industries.

## The Road to Recovery

CrowdStrike acted quickly to address the issue, rolling back the problematic update and providing workaround information. However, the process of recovering affected systems has been challenging and time-consuming for many organizations. As of now, while the immediate crisis has been contained, many businesses are still in the process of fully restoring their systems and assessing the impact.

## How Can Businesses Prevent This in The Future?

This incident serves as a wake-up call for businesses of all sizes. It highlights the critical importance of having robust disaster recovery and backup solutions in place, but also to not overlook the weaknesses from within - in this case an ill-fated automated update from a hitherto trusted vendor. While it's impossible to prevent every potential issue, one thing organizations can do to significantly mitigate risks and minimise downtime is implement a comprehensive backup and recovery strategy, with a robust software solution that allows for remote recovery and management of devices at scale. 

To minimise the impact of similar incidents in the future, businesses need to take proactive steps:

### Establish a Comprehensive Disaster Recovery Plan 

Every organization, regardless of size, should have a well-thought-out disaster recovery plan in place. This plan should outline clear procedures for responding to various IT disasters, including failures caused by 'friendly' systems like the CrowdStrike incident. If you're unsure where to start, our **[Disaster Recovery Guide](https://info.macrium.com/disaster-recovery-guide-for-it-pros)** offers practical advice on creating and implementing an effective plan.

### Leverage Advanced Recovery Technologies 

Implementing the right technologies can significantly reduce downtime and data loss in the event of a system-wide failure. Look for backup and recovery solutions that offer features such as:
- **Rapid Image Restore**: This functionality allows you to quickly revert affected systems to a known good state, bypassing the need to wait for vendor-specific fixes.
- **Centralised Management**: Solutions that offer centralised control but allow for localised execution can dramatically speed up recovery times, especially in widespread incidents.
-	**Scalable Recovery**: Opt for systems that don't require an expert at each affected location, allowing for efficient, large-scale recovery efforts.
-	**Recovery Rehearsal**: Choose solutions that allow you to prepare and practise your recovery processes in advance, leveraging virtualized environments to mount your recovery media, ensuring your team is confident and ready when a real crisis hits.

By incorporating these technologies and strategies into your IT infrastructure, you can significantly reduce the impact of incidents like the CrowdStrike update failure, ensuring your business stays up and running even when faced with unexpected challenges. Whether your organization needs a standalone solution, or something scalable, **[speak to one of our experts](/contact)** who can help you choose the right solution.

## What’s next on The Horizon?
As we reflect on incidents like the CrowdStrike update failure and consider how to better protect our data and systems, it's crucial to keep in mind the upcoming NIS2 Directive. This new EU regulation will require many organizations to implement stricter cybersecurity measures, included under the 'Business Continuity' measures required is a robust backup and recovery strategy.

NIS2 aligns closely with the lessons learned from the CrowdStrike incident. It emphasises the need for rapid recovery capabilities, regular testing of backup procedures, and comprehensive incident response plans - all key business continuity elements that prevent and mitigate the impact of large-scale IT failures.

As businesses reassess their processes and systems in the wake of the CrowdStrike incident, there's an opportunity to address current vulnerabilities while also preparing for future regulations. By tackling both issues simultaneously, organizations can strengthen their IT resilience and position themselves well for the upcoming NIS2 compliance requirements.

For more information on NIS2 and how to prepare your organization, you can watch our recent webinar on demand: "**[How Your Data Backup Plan Supports NIS2 Compliance](https://info.macrium.com/how-your-data-backup-plan-supports-nis2-compliance)**".

## Looking Ahead

As we move forward, it's clear that resilience and preparedness are key to navigating the complex landscape of modern IT infrastructure. Businesses need to regularly review their backup and disaster recovery strategies, ensuring they have the tools and processes in place to respond effectively to unforeseen incidents.

In an era where a single software update can have global repercussions, being prepared isn't just a best practice—it's a necessity. The CrowdStrike incident serves as a powerful reminder that in the world of IT, a bit of prevention, even from 'friendly fire', goes a long way in avoiding a lot of headaches later on.

Want to learn more about protecting your business from IT disasters? Our **[Disaster Recovery Guide](https://info.macrium.com/disaster-recovery-guide-for-it-pros)** is packed with practical tips and strategies to help you stay one step ahead. 


Crowdstrike-was-your-business-prepared-macrium-blog

Find out how your business can mitigate threats like the Crowdstrike incident, improve business continuity and meet requirements for NIS2 Compliance, with backup and recovery strategies. 

Was Your Business Prepared for the CrowdStrike Incident?

# How to Recover From a Ransomware Attack

As ransomware continues to be an attractive means of moneymaking for threat actors, many businesses today will be facing the task of recovering following an attack. 

The best way to [protect your business from ransomware](/blog/six-ways-to-build-your-ransomware-resilience) is, of course, to plan and prepare in advance. 

However, it's estimated that only around half of businesses globally have a disaster recovery plan, with even fewer testing it on a regular basis. And in the UK, just 22% of UK businesses have a [formal incident response plan](https://www.gov.uk/government/statistics/cyber-security-breaches-survey-2024/cyber-security-breaches-survey-2024) in place. 

So, if your business is among those caught out by attackers and restoring from a backup isn’t an option, here are some processes your IT team can follow to aid long-term recovery as the dust settles.

## Calmness Equals Clarity

It may seem like a simple point, but it’s worth iterating - panic leads to mistakes. And during critical data loss incidents, mistakes can have lasting negative effects. This is why it’s important to do all you can to remain calm and instil calmness and clarity among your teams after detecting ransomware to ensure you’re making the right decisions at the right times. 

Developing and testing a [disaster recovery plan](/blog/reasons-your-business-needs-data-backup-recovery-plan) which factors in ransomware and other malware incidents can help your teams stay focused when the real thing occurs. 

## Isolate the Infection

The fewer systems that are infected, the faster your business can recover. As soon as a breach is detected, your team must take steps to isolate compromised devices. This may mean physically disconnecting them from the network to contain viral spread.

## Work to Identify the Source
 
Following an incident, your cyber security specialists or supplier should attempt to identify the ransomware variant. There may already be a publicly available decryption key that will allow you to restore access to data. Researching the infection allows your team to better understand what they are dealing with and how best to approach the situation.

## Consider Documentation and Evidence

Investigations into attacks may require as much evidence as possible. Don’t reboot infected machines until they’ve been properly imaged and copied to preserve virus signatures and other pointers. Preserving [virus signatures](https://www.techtarget.com/whatis/definition/virus-signature-virus-definition) could help identify the perpetrators.

## Triage and Disinfect

Recovering from a ransomware attack relies on knowing what’s been affected and how extensively. You need a complete picture of any devices and networks impacted and how this has and could affect your operations. 

Use this information to prioritise cleanup and recovery, focusing on high-impact systems first. Don’t forget to apply security updates and patches to all of your systems to reduce the risk of secondary infections.

## Restore from Backups

Once you’re confident that your system is free from the virus, you can begin the process of recovery. Just make sure that you have fully tested your [backups](/reflectfree) to confirm they’re not also infected. Again, use your triage report to prioritise high-value systems for recovery first.

## Check Your Reporting Obligations

Once you know which data has been infected, affected or exposed, you’ll need to consider your legal obligations. For instance, in the UK if personal data has been exposed or [exfiltrated](/blog/what-is-data-exfiltration-how-can-harm-your-business), you have 72 hours to report the incident to the [Information Commissioner’s Office](https://ico.org.uk/for-organisations/report-a-breach/).

## Evolve your Processes for Continuous Improvement

Threat actors never stop refining their techniques, nor should your business. Analyse how effective your disaster recovery was. Ask your IT team for their feedback on the following.

- What worked well? 
- What didn’t work? 
- Which unexpected challenges did you encounter? 
- How will we address those challenges next time?
- What do we need to do to improve our responses?
- What tools or skills do we need to enhance?
- How can we be more efficient and effective in our response?

Use these insights to refine your disaster recovery plans so you’re as prepared as you possibly can be for future ransomware attacks. This will also help you to allocate your IT security budget for best effect in the coming years.

## Preparation is Better than Cleanup

In the last year, 59% of businesses [experienced a ransomware attack](https://www.sophos.com/en-us/content/state-of-ransomware), representing a fivefold increase in ransomware bills in the same period. 

With a threat of this magnitude looming, it couldn’t be more important for your business to have safeguards in place and to know precisely what it needs to do to recover from a ransomware attack. 

Most importantly, having verified and tested backups gives you options, even in the middle of the most serious ransomware attack. 

## Gain Advice on Protecting Your Backups from Ransomware 

Find out more about mitigating ransomware threats watch our [on-demand webinar](https://info.macrium.com/how-to-protect-your-backups-from-ransomware) for practical guidance on keeping your backups safe from ransomware.

![A graphic to summarise a webinar Macrium Software held on how to keep your backups safe from ransomware, containing headshots of the main speakers and a brief summary of the content](https://strapistoragemacrium.blob.core.windows.net/strapi-uploads/uploads/6_How_To_Protect_Backups_From_Ransomware_Webinar_Macrium_Software_1200px_627px_1189b8bdfc.png)

[Watch the webinar](BUTTON_SUCCESS=https://info.macrium.com/how-to-protect-your-backups-from-ransomware)


A black and white image of a cleaning lady brushing a computer disk, set against a graphical background of shapes and colours to illustrate the title of the blog 'How to Recover From a Ransomware Attack'.

How-To-Recover From-A-Ransomware-Attack-Macrium-Software.png

Once the dust settles after detecting malware in your business systems, the work doesn’t stop – we explain how to recover from a ransomware attack. 

How to Recover From a Ransomware Attack  |  Macrium Software

How to Recover From a Ransomware Attack

Your #1 resource for data backup, recovery, imaging and deployment insights and tips to help you develop your organisation's disaster recovery plan.

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