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Press Release Date: 9/21/2015

Belts and Braces!

Developing a greater understanding of IT Administrator needs in the Backup and DR space

It’s been a big year for Macrium Software. We've invested heavily in our sales and marketing teams to help us bring Macrium Reflect to an even wider audience, and been working on developing our channel go-to-market strategy. Most importantly, we’ve released the latest version of Macrium Reflect to rave reviews in the marketplace, and our customers tell us we have the fastest restore available.

Our customers and prospective customers are at the forefront of all we do. We conducted this research to hear straight from the horse's mouth – what do they want out of a backup and DR solution?

Almost 500 respondents filled in our research survey, which covered their biggest headaches with backup and DR, how they manage their backups and what would be featured in their perfect solution. There have been some interesting results come out of the survey, providing thought provoking insights into the dynamics of this market. There is a real fear of backup failure that suppliers need to address, and ease of use is cited continuously as the most desirable solution feature. We were also very pleased with the resounding positive endorsement we got from the respondents about our products and support.

We hope you find the following survey results of interest. At Macrium we pride ourselves on producing an excellent product that our customers trust to 'save their bacon' whenever disaster strikes.

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